Using UTM Codes To Track Google My Business Traffic

When it comes to accurately tracking your Google My Business traffic, you need to set up UTM tracking codes. This is very easy to do and requires no prior knowledge of any sort of coding or programming whatsoever.

For those that do not know what a UTM tracking code is, they are simple codes that you attach to the end of a URL in order to track a source, medium, campaign name, campaign term, and campaign content. This enables Google Analytics to tell you where traffic is coming from as well as what campaign directed the traffic to your site.

In my opinion, having UTM url’s in GMB listings is a must for any company that relies heavily on tracking every aspect of their marketing efforts, or for an SEO consultant who gives detailed reports to their clients.

Creating UTM Codes

To create a UTM code you can use the Google Developer Tools Campaign URL Builder and you will come to a screen as shown below. Fill out the appropriate sections similar to how you create all your Google My Business tracking URL’s for you to copy if you so choose.

All you need to do is simply put in the right information into the appropriate fields.

Website URL – Put the root URL or whatever page you are linking to in your listing.
Campaign Source – use “local” as the source since Google My Business is part of my local SEO campaign.
Campaign Medium -Use “organic” since GMB listings are from organic searches.
Campaign Content – Use “gmb”, but you can use or whatever you think is appropriate here .

Once you input these values into the appropriate fields, your new tracking URL will auto populate in the box at the bottom.

Google UTM URL Builder - markscheets.com

After your new URL is created, you have the option to keep it as is or shorten it. If you decide to shorten it, then it will appear like below.

Google URL Builder - shortened URL - markscheets.com

Note: If you have a company with multiple locations and have more than one Google My Business listing, you can put that data in the Campaign Name section. This will allow you to create as many different URL’s as needed. For example, if you own a small chain of restaurants, you can use each location’s city as the Campaign Name.